As agriculture changes, New Holland continues to be a leader in the field providing simple, ingenious solutions that make the right technology accessible to all.
Ensuring farming practices are made easier and more productive is at the forefront of the brands strategy for the future.
This same vision has seen New Holland launch the Clean Energy Leader initiative leading the way in the development of new products that will be launched into the Australian market over the next 12 months revolutionising the way farmers use machinery and their impact on the environment.
As the Clean Energy Leader New Holland is committed to providing customers with ingenious solutions that make farming more efficient, whilst respecting the environment. An initiative that commenced in 2006, with the use of Biodiesel in agricultural machinery.
"New Holland was the first manufacturer to offer 100% biodiesel compatibility, and today 85% of the current product range can run on blends up to 100% pure biofuel", explains New Holland Marketing Manager Simon Vigour.
"Now, as the Clean Energy Leader, we are deploying the most fuel efficient technologies available to meet Tier 4A requirements. Providing customers with equipment that not only meets the new emission requirements, but also delivers significant fuel economy savings".
New Holland is committed to integrating the best available engine technology, to reduce operating costs and increase farmers' productivity. To achieve these fuel efficiency improvements New Holland uses cutting-edge, industry- leading engines whose reliability has already been proven over a number of years.
Our partner, Fiat Powertrain Technologies is known as the environmentally friendly engine manufacturer;
The end result is an engine designed for maximum output, and minimum fuel consumption while meeting the strict standards for Particulate Matter (PM) and Nitrogen Oxides (NOx) requirements.
To launch the New Holland Clean Energy Leader initiative a website has been developed allowing consumers to view interviews with New Holland specialists, look up answers to any questions they may have on the new technology, download product images and desktop wallpapers as well as view animations depicting the technologies capabilities. The website can be viewed via- www.thecleanenergyleader.com
The commitment of the agriculture industry to the emissions reduction dates back to 1996 with the introduction of the first Tier 1 standard. Since 1996, successive standards have been introduced which have mandated a significant reduction in emissions, which will conclude in 2014 with Tier 4B.
At the final stage emission reduction, or Tier 4B, there will be over a 90% reduction in particulate matter (PM) and Nitrogen Oxides (NOx) compared to Tier 3 regulations. With the introduction of Tier 4A a farmer will be able to run a machine for 100 days, over three months, and produce the same emissions as one Tier 1 machine previously did in one day.
As a true Clean Energy Leader New Holland is also looking beyond the regulations of today and envisioning a future world of zero emissions and energy independence for farmers well into the future.